It amazes me to see the growth in the whisky industry. Larger percentages of “ready to drink” are also playing a part in this — lower abv, and likely as an introduction to the spirit for younger crowd. Would you buy a RTD option, and does it change your opinion of a brand? https://www.thespiritsbusiness.com/2023/04/bourbon-could-be-worth-12-8bn-by-2031/

Posted by Christina at 2023-04-19 12:47:03 UTC