Scotch Whisky distilleries attracted more than 2 million visitors in 2022, it has been revealed. A Scotch Whisky Association (SWA) survey found footfall more than doubled (114%) compared to 2021. Total spend by tourists last year was up by 8.65%, with more than £85m spent in total at sites across Scotland’s five whisky regions, up 90% since 2010. The opening up of international travel following pandemic lockdowns played a significant role in the recovery of Scotch Whisky tourism. Visitors from the United States, Germany and France – all key export markets for Scotch Whisky – were among the top five demographics. Visitors from the UK account for over half of all visitors to Scotch Whisky sites (51%), amounting to more than 1 million people for the first time.

Posted by TheTracerBullet at 2023-09-27 17:18:11 UTC